Six months ago, at SXSW 2018 in Austin, a team from Bose gave early demonstrations of a new platform technology. Previewing special devices to enjoy music and control an augmented sound experience, Bose AR made an incredible first impression. Equipping attendees with devices to try out, the team listened and took user feedback and excitement back to Bose offices.
Here at Bose, we have a long legacy of innovating in audio, from bringing room-filling sound to a tiny speaker, to canceling out airplane noise in a comfortable pair of headphones. We’re proud to say that we’ve been doing this for over fifty years.
We’re always looking for new places where we can innovate and bring joy to our customers. And recently we’ve been really excited about augmented reality.