In the following blog post we will demonstrate how to integrate HERE maps with Bose AR, and the possibilities resulting from a larger integration between the two technologies.

About HERE Technologies:

HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit and

Who hasn’t come out of a subway or building and started walking in one direction only to find out a block or two later that you’re heading in the wrong direction?

With this simple code you’ll be able to take the heading from your Bose Frames, QC 35 II Headphones, and NC 700 Headphones and reflect that direction on a map by overriding the HERE Map’s position indicator. This is a building block to many solutions you can leverage Here’s location information to add more context to the Bose AR enabled wearables sensor data.

This code overwrites the positioning icon on the HERE mobile SDK map from the phone’s heading which can be fickle to the true heading provided by the Bose AR IMU.


figure 1.

Using the gyroscope sensor and the magnetometer, you will get an accurate heading direction displayed on the map based on where the user is looking.

Another option you have as a HERE developer integrating the Bose AR Kit is to maintain the phone’s heading but leverage the IMU’s yaw and tilt to interpolate field of vision.  This is useful when a user is on the move and wants to know more about a point of interest or wants to use the Bose AR capabilities to orient themselves (“just to the right of the Chase Bank you’re looking at”).

Check back at our portal or on HERE’s website for sample code and more as the partnership evolves.

A little background on Bose & HERE from the HERE blog

By launching a Bose AR extension, HERE enables any developer to leverage sensors in Bose Frames, as well as its Quiet Comfort and Noise Cancelling devices, to understand users’ field of vision or direction of travel for a better navigation and contextual user experience. Bose’s AR is a slim acoustics package that can be added to headphones, eyewear, helmets and other wearables to give a new spin on reality augmentation. The technology can be controlled with voice commands, head gestures and touch.

By integrating HERE Location Services into its AR kit, Bose enables developers to add a rich location context to their applications. They can quickly and easily add maps, more than 200 million global points of interest (POIs), the HERE positioning stack, which includes Bluetooth and UWB beacon support for new indoor orientation and navigation, as well as a host of other location capabilities.

“We are thrilled that our two brands, known globally for quality and technical excellence, are joining forces to allow developers to create an entirely new kind of user experiences,” said Edzard Overbeek, CEO of HERE. “Audio and location are critical components in the augmented reality developer’s toolkit, and we’re proud to extend the Bose AR kit to HERE developers and offer our location intelligence expertise to Bose developers.”

“Indoor positioning, POIs and direction of travel are of the highest priority to our customers and developers,” said NB Patil, Director of Research Development at Bose. “Combining HERE positioning technology with Bluetooth and UWB support, as well as enterprise-leading HERE maps, POIs and SDKs enable developers to break new ground and build the future of AR services.” Visiting CES? For more information on this partnership and to see a demonstration, visit the HERE booth (Central Plaza CP-2).

If you have any questions about getting the above integration to work, feel free to post a question on our forums (for Bose AR specific related questions) or in the comments section on the HERE blog.